This post was contributed by a community member.
Ms fields cookies, the worldwide brand known for delectable, freshly baked cookies out the oven, is celebrating its 40th anniversary on National Cookie Day by giving away their famous cookies Monday, Dec. 4. The first 400 fans in every Mrs. Fields nationwide will receive a totally free regular-sized chocolate chip cookie to help commemorate the cookie empire Debbi Fields built in 1977.
When I think of great stories, I think of intriguing tales that capture my imagination and inspire me to wish to know more. I think of holidays when I can’t put a novel down, my imagination captured by words and storyline that has a great beginning, an intriguing middle and quite often a twist at the end. We often forget how the brand story of countless smaller businesses follow the same path.
Founder Debbi Fields realized her knack for baking like a ball girl to the Oakland Athletic’s baseball team in 1969 as she continuously baked cookies for fans, resulting in a milk-and-cookie break menu during games for all those to enjoy her treats. She saved her paychecks to purchase better ingredients, making her cookies so delicious that fans took a liking for many years and noticed the gap. In 1977, with the ages of 20, Debbi Fields opened a flagship cookie shop, Mrs. The Mrs. Fields name quickly became associated with warm, freshly baked cookies right out from the oven.
Businesses frequently have an exceptional story of that they began, that they have progressed to where they are today along with a take a look at where they want to arrive at down the road. Many of them are fascinating, inspirational in fact and hearing them draws customers towards the brand. When researching this information, I Googled some brands to find out if I could find their story locations .
Today, ms fields cookies enjoys the very best aided brand awareness in the industry and sells products at over 200 retail locations globally and internet-based, overtaking the planet one cookie during a period. In addition to the in-store promotion, Mrs. Fields has generated an internet collection that will be as much as forty percent off in honor of the anniversary celebration, having a selection of holiday and signature cookie packages. Chocolate chip cookie aficionados will take advantage of Mrs. 4, which originally retails for $39.99, while supplies last.
I purchased a wine bottle a week ago from Australian wine retailer Dan Murphy’s so I thought I’d Google them first. Granted, it is not a company nevertheless it was once. I found that Dan Murphy is the truth is Daniel Francis Murphy, a former “wine journalist, vigneron and founder of certainly one of Australia’s earliest wine clubs”. He was one of the first wine importers to Australia and a supporter with the Australian wine industry.
“After forty years, you’ll be able to still taste the passion, real ingredients and authenticity with every bite,” said Dustin Lyman, CEO of Mrs. Fields. “We’ve enjoyed keeping the fresh baked tradition alive and sharing Debbi’s world-famous cookies with fans since 1977 and appearance forward to continued growth and success sometime soon.”
His enterprize model was simple, a thorough range in the lowest possible prices. So little has evolved in addition to the size and ownership of the business. What a great story. From reading you get a feeling of what Dan Murphy wanted to create dozens of years ago and obtain an actual sense of what are the brand is approximately.
Another example that comes to mind will be the story of Mrs Fields Cookies. I remember watching a chapter of the Phil Donahue Show, MANY MANY years ago. I don’t believe Mrs Fields was at Australia with the time but the brand story has stuck in my mind from the time. It’s the story that the young mother within the United States named Debbi Fields, without having business experience but a love for making cookies opened a store in a very local shopping centre. The thing I remember her saying throughout the interview of the show was, “I did not know the best way to manage a business, but I knew I designed a great cookie and cakes”.
On her first day she didn’t sell one cookie and those doubters who said she’d never ensure it is were ready to state “I said so”. The next day, she thought we would give them away. You know what, they WERE good. And people came back to acquire them and the rest is history. There are now around 470 stores worldwide that sell her product and she has other folks to own the business now and of course is a multi-millionaire.
Another great brand story.
So what’s your brand story? What inspired you? What led you to follow the road of running your individual small business? Write it down and share it along with your current customers. Also share it with your potential customers to allow them to receive an comprehension of what you are about. You’ll be surprised how telling your story can stimulate recommendations and present customers grounds to connect using your brand. The greater the link, the faster transition from awareness, to consideration, trial after which ultimately buying.
Some questions you’ll be able to ask yourself to bring your story are:
-Who have you been?
-Why am I within this business?
-Why am I not the same as my competitors?
-What motivates me to supply a great services or products?
-Where do I desire to be in a decade time?
-What’s the moral of my story?
Once you’ve your story together. You can introduce it in your marketing collateral, don it your website watching as people connect with your self on a deeper level.
So what are you currently expecting, let me know your story.
For more info regarding Mrs. Fields, including store locations, check out www.mrsfields.com.